Sara Trident Emirates (STE) – United Arab Emirates

  • 16 – Years of experience in the UAE
  • 206 – Dedicated full time staff
  • 8 – Different nationalities work at STE
  • 21 – Brands in our portfolio
  • 4,438 – Outlets regularly called upon in the UAE
  • 12 – Countries & 4 Continents where our brands come from
  • Family, 1 vision, 1
  • Sara Trident Emirates is a full sales, marketing and physical distribution business comprehensively covering the exciting and rapidly developing United Arab Emirates market.
  • STE is one of the UAE’s leading independent distributors of fast-moving consumer goods. The company provides full-service sales, marketing and distribution services to branded goods manufacturers wishing to develop their businesses or gain additional market share in the UAE.
  • Services include research, marketing, planning, product registrations (if required), and the achievement of distribution and in-store presentation objectives across the key supermarket, grocery and pharmacy retail trade sectors.
  • STE also plans and implements detailing programs to the UAE medical profession.

Brands distributed and built by STE in the UAE

Health Products

Household Products