
- 16 – Years of experience in the UAE
- 206 – Dedicated full time staff
- 8 – Different nationalities work at STE
- 21 – Brands in our portfolio
- 4,438 – Outlets regularly called upon in the UAE
- 12 – Countries & 4 Continents where our brands come from
- 1 Family, 1 vision, 1
- Sara Trident Emirates is a full sales, marketing and physical distribution business comprehensively covering the exciting and rapidly developing United Arab Emirates market.
- STE is one of the UAE’s leading independent distributors of fast-moving consumer goods. The company provides full-service sales, marketing and distribution services to branded goods manufacturers wishing to develop their businesses or gain additional market share in the UAE.
- Services include research, marketing, planning, product registrations (if required), and the achievement of distribution and in-store presentation objectives across the key supermarket, grocery and pharmacy retail trade sectors.
- STE also plans and implements detailing programs to the UAE medical profession.