About Sara Group

About Sara Group Holdings

The SARA Group is a marketing organization providing comprehensive ‘Retail and Distribution’ services in the Kingdom of Saudi Arabia and the United Arab Emirates. (and emerging opportunities across GCC)


The Retail division of Sara Group Holdings comprises two dedicated business streams that provide World Class retail solutions throughout the Middle East region.

Paris Gallery

  • 650+ Fashion Brands
  • 11,150+ Fashion items
  • 25,000000+ Regular Shoppers
  • Paris Gallery Saudi Arabia is a central part of our luxury retail division. Paris Gallery has over 3 million square feet of luxurious shopping space with 50 stores in prime retail locations across the UAE, Saudi Arabia, Oman, Iraq, Qatar and Bahrain.
  • Our stores in Saudi Arabia carry over 650 international brands and more than 11,000 fashion items across luxury perfumes, skincare, makeup, watches, jewellery, sunglasses, accessories and leather goods.
  • We have been satisfying customers for over two decades through Paris Gallery’s unique and innovative shopping environments. Our legendary signature Arabic hospitality provides one of the finest shopping experience and gifting destinations in the Middle East.

Jewelry Fashion Village Trading – JFVT

  • JFVT is a key part of our specialist luxury retail division that operates franchised branded outlets for some of the World’s most prestigious luxury brands in the Kingdom of Saudi Arabia. JFVT’s portfolio of luxury partnerships include Versace Fine Jewellery, Mont Blanc, Etro Milano and Salvatore Ferragamo for whom we operate major boutiques throughout the Kingdom of Saudi Arabia.


At Sara Group Holdings we have two dedicated business streams that provide full-service World Class distribution services for our clients:


  • Sara FMCG is one Saudi Arabia’s leading distributors providing full marketing, sales, merchandising and physical distribution services throughout Saudi Arabia. Our primary focus is on personal care, toiletries and consumer household goods categories.
  • We have a balanced portfolio of brands with leadership in many categories and trade channels.
  • We operate nationally offering coverage to over 10,000 outlets across all channels through our dedicated sales, marketing, merchandising and national van sales teams.
  • We have offices in the three main cities of Riyadh, Jeddah and Al Khobar, plus six further branches covering all other cities and large towns in outlying areas is assured.

Sara Prestige

  • Sara Prestige is Saudi Arabia’s premier distributor for perfumes, cosmetics and luxury items, offering full kingdom-wide logistics, sales, marketing, merchandising and promotion services.
  • Sara Prestige represents many world-class brands who rely upon our specialist category expertise and strong trade relationships to grow their brands.
  • Sara Prestige has a justified reputation for consistently delivering quality service, retail theatre as point of purchase and sales growth that helps our international brand-owner partners achieve their strategies and goals in Saudi Arabia.

Sara Trident Emirates – UAE

  • 16 – Years of experience in the UAE
  • 206 – Dedicated full time staff
  • 8 – Different nationalities work at STE
  • 21 – Brands in our portfolio
  • 4,438 – Outlets regularly called upon in the UAE
  • 12 – Countries & 4 Continents where our brands come from
  • Family, 1 vision, 1
  • Sara Trident Emirates is a full sales, marketing and physical distribution business comprehensively covering the exciting and rapidly developing United Arab Emirates market.
  • STE is one of the UAE’s leading independent distributors of fast-moving consumer goods. The company provides full-service sales, marketing and distribution services to branded goods manufacturers wishing to develop their businesses or gain additional market share in the UAE.
  • Services include research, marketing, planning, product registrations (if required), and the achievement of distribution and in-store presentation objectives across the key supermarket, grocery and pharmacy retail trade sectors.
  • STE also plans and implements detailing programs to the UAE medical profession.

Business Consultancy

Sara United Advertising (SUA)

  • Sara United Advertising (SUA) is young and versatile full-service communication and marketing services agency with offices in Saudi Arabia and Dubai. Services include strategy, creative development, brand DNA, shopper insights and a genuine multi-media approach to communications.
  • SUA has an impressive list of clients that like our ‘blue sky’ and pragmatic approach to solving business problems and helping to achieve their brand goals.
  • SUA success stems from attention to detail, understanding client needs, team brain-storming sessions and providing all clients with a dedicated manager.
  • our ISO-2000 certification means we pride ourselves on strict quality control standards.

Gulf Technology Valley (GTV)

  • Gulf Technology Valley (GTV) is a technology company that delivers an exceptional portfolio of world class integrated IT solutions.
  • Services include technology transformation strategy, Information management and analytics, intelligent automation, program planning and execution.
  • We do not believe in ‘one size fits all’. We craft fully integrated and tailored solutions that meet and exceed the expectations of our clients.
  • GTV is based at our group headquarters in Al Khobar Saudi Arabia with satellite offices in Egypt and India.

Shared Services

  • Sara Group Holdings operates a shared services campus based in Al Khobar Saudi Arabia which provides full Finance, Audit, Legal, Human Resources, Administrative and Executive team support to the companies within the Sara Group family.