Group History

Brief History of Our Company

1960s

Milestones

•  Sara Trading and Importing
•  Retail pharmacy

1980s

Milestones

•  Formation of Sara Trident in the UAE
•  Opened branches in Riyadh & Jeddah in Saudi Arabia

1985

Milestones

•  Opened fragrance distribution
•  Created new FMCG brands Division
•  80 Staff 

1996

Milestones

•  Creation of Business Units
•  Creation of dedicates business units under-pinned by Groupwide strategic plan
•  500 Staff

1998

Milestone

•  Formation of Sara Corporation

2000

Milestone

•  Paris Gallery luxury retail launch in Saudi Arabia

2004

Milestones

•  Jewelry & Fashion Village Trading (JFVT) . Fine jewellery
•  1400 Staff

2007

Milestone

•  Established General Distribution Company – specialists in fragrances & cosmetics

2013

Milestones

•  Established FMCG specialist distribution and merchandising for retail channels
•  Opened Sara Group Shared Services Hub in Al Khobar to support family companies

2019

Milestones

•  Sara United Advertising (SUA) opens Dubai office
•  Paris Gallery launches on-line shopping for consumers
•  Sara Gulf Technology Valley opens satellite offices in Egypt and India
•  1958 Staff