Welcome to Sara Group Holdings

Sara Group Holdings is a marketing organization that specializes in the retail of luxury goods and the distribution of quality brands in the Kingdom of Saudi Arabia and the UAE.

About Sara Group Holdings

We have over 60 years of experience representing global luxury brand houses in jewellery, accessories, watches, cosmetics and fashion items through our own stores and managing franchise boutiques in the Kingdom of Saudi Arabia.

We market and distribute leading international brands in cosmetics, fragrances, health, beauty, personal care and household product categories within the Kingdom of Saudi Arabia and the UAE.

Business Consultancy
Our group includes Sara United Advertising a digital media agency and Gulf Technology Valley an IT solutions consultancy with offices in Saudi Arabia and Dubai.

Vision / Mission & Values

To be recognized as the most trusted independent provider of retail and distribution services in the GCC region.

To offer exceptional brands of the highest international quality which contribute to the improved lifestyle and well-being of our customers.

Our Commitment and values
We seek to provide:

  • Excellence in all things that we do (our people and service)
  • The highest standards of insight and understanding of the needs of our clients
  • Ethical dealings in all our business relationships
  • We embrace change to continuously bring creative solutions to our clients
  • Our people win and work in teams
  • We seek to attract and retain the best staff by demonstrating mutual trust and respect
  • We aim to provide outstanding value and benefits to our customers, business partners, employees and shareholders

Sara Group Companies are


Paris Gallery

Paris Gallery Saudi Arabia is a central part of our luxury retail division. Paris Gallery has over 3 million square feet of luxurious shopping space with 50 stores in prime retail locations across the UAE, Saudi Arabia, Read Full


Jewelry & Fashion Village Trading (JFVT)

JFVT is a key part of our specialist luxury retail division that operates franchised branded outlets for some of the World’s most prestigious luxury brands in the Kingdom of Saudi Arabia. Read Full



Sara FMCG is the leading distributor providing full marketing, sales, merchandising and physical distribution services throughout Saudi Arabia. Our primary focus is on personal care, toiletries and consumer household goods categories. Read Full


Sara Prestige

Sara Prestige is Saudi Arabia’s premier distributor for perfumes, cosmetics and luxury items, offering full kingdom-wide logistics, sales, marketing, merchandising and promotion services. Read Full


Sara Trident Emirates (STE)

Sara Trident Emirates is a full sales, marketing and physical distribution business comprehensively covering the exciting and rapidly developing United Arab Emirates market. Read Full


Sara United Advertising (SUA)

Sara United Advertising is a young and versatile marketing services agency with an impressive client list and offices in Saudi Arabia and the UAE. Read Full


Sara Gulf Technology Valley (GTV)

GTV delivers an exceptional portfolio of world class integrated IT services including technology transformation strategy, Information management and analytics, intelligent automation, program planning and execution. Read Full

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60Years of Experience trading as a family company in GCC region
1000Dedicated full time staff
25Different nationalities work at SGH a company that celebrates DIVERSITY
600Brands in our portfolio
125Awesome Clients
10000Outlets regularly called on in Saudi Arabia and UAE
25Countries & 4 Continents where our brands come from
11 family, 1 vision, 1 company